WELCOME
Welcome to the course "Principles of Marketing & Sales". On this web site you will find some introducery information and examples. We hope you will choose our course and wish you a lot of fun and interesting insights into the world of Marketing & Sales.
This course
is designed to support virtual learning for undergraduate students in the field
of marketing and sales. It is a general introduction course. Below you can find
more information regarding the content. Please start by watching the videos. They
will give you some important information about the structure as well as the
course schedule. Additionally you'll find some video tutorials how to register at vhb and the moodle course and how to get started. These tutorials are available in english and german. We also provide a workshop on the registration process on Friday 15th of October at 10 am. Please check the forum at the section "How to register?"
Please note: this is an online course, there will be no Online-lecture via Zoom or other video conference systems!
Self-learning and self-motivation skills are required to pass this course. Also be aware that the workload is 150h (5 ECTS), 75 (2.5 ECTS). This includes to deal with provided literature and further to search for other sources on your own if needed.
Good luck and we hope you will have a good learning experience! We welcome your feedbacks!
LECTURERS
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Prof. Dr. Sandra Gronover University of Applied Sciences Landshut |
Prof. Dr. Carsten Rennhak Bundeswehr University Munich |
Prof. Dr. Christian Zich Deggendorf Institute of Technology |
Prof. Dr. Sandra Gronover
Prof. Dr. Carsten Rennhak
His primary research interests cover marketing communication, customer loyalty and corporate strategy. He has published articles and books on competitive strategies in the automotive, retail and fashion industry, market segmentation, customer loyalty and marketing communication.
Prof. Dr. Christian Zich
Professor Dr. Christian Zich studied Business Administration at the Ludwig Maximilian University of Munich and received his doctorate from 1990 to 1995 at the University of Kassel. From 1989 to 1999 he was employed at Siemens AG in various specialist and management positions in process management, marketing and sales. Since 1999 he has held a professorship for International Marketing and Sales Management at the Deggendorf University of Technology. His research and consulting focus is on consumer behavior, digital marketing, classical advertising and personal branding.
 | Principles of Marketing & Sales – what is it about? |
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 | Course Details & Further Information |
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