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  • Demo Module: Market Research (for ECTS 5 path only)


    Piktogramm Lernziele

    Chapter 7: Market Research - Content


    7. Market Research

    7.1  Basics of market research

    7.2  Secondary research

    7.3  Methods of primary research

    • Interviews
    • Observations
    • Experiments

    7.4  Customer insight: Modern forms of market research

    7.5  Wrap-up questions and mini-case