Upon completion of the module, students know the basic concepts of marketing and are able to understand and analyze markets and customer behaviour in B2B markets. Based on this knowledge, they are able to produce recommendations regarding the marketing core tasks (4Ps) in a given context/for a given case. The students understand the structure, processes and the interdependencies within technical sales and are able to describe and evaluate specific sales tasks.
- Kursleiter/-in: Rudzki, Ursula