Interkulturelles Marketing - Theorie: Interkulturelle Handlungskompetenz - Introduction to Intercultural Marketing:
Objective: Understand the definition, significance, and scope of intercultural marketing.
Agenturbesuch: Interkulturelle Kommuniation im Agenturalltag
- Cultural Dimensions and Product Strategies Objective:Learn how cultural dimensions influence product and marketing strategies.
- Deep Dive into Adaptation Strategies Objective: Develop strategies for adapting marketing to various cultural norms.
- International Market Research
Objective: Understand techniques in conducting and analyzing market research across cultures.
- Building and Utilizing Cultural Intelligence
Objective: Learn how to build cultural intelligence within marketing teams.
- Adjusting Communication Styles
Objective: Explore how different communication styles affect marketing and advertising in various cultures.
- Social Media and Intercultural Challenges
Objective: Evaluate the role of social media in intercultural marketing.
- Kursleiter/-in: Schubert, Heike