After successfully completing the module, the students understand the basic Business Development concepts and have first valuable insights in China business approaches.
The module will be performed in a “Flipped Classroom” concept, where the knowledge will be prepared by the students at home, the knowledge deepening will happen in the seminar.
Knowledge/Understanding:
· Overview of Business Development activities
· Case studies and successful show cases
· Insights for Venture Capital investor requirements
· China business culture habits
· China market entrance requirements
Abilities/Transfer:
· Preparation for Business Development working experience
· Ability to compile a technology driven business plan
· Learning from best practice entrepreneurs
· First contacts to Chinese business partners
- Kursleiter/-in: Einmeier, Bernd